At least for my organization, four minutes.

Several weeks ago, I was reading an article about iPhone 6+ display scaling and the author prefaced the main body of the content by saying “And, I’ve reduced this article from 14-min reading into less than 6-min reading. My target was 3-min reading.”

I thought to myself – I wonder how many minutes my company’s blog posts take to read? How many does our audience want to give to a particular post? Is my organization meeting their needs by producing articles that can be read in the time they’re willing to give us? I set out to find out – if I could. Continue reading How many minutes for a blog post? →